LICENCES, PROMOTION AND COMMUNICATION TOOL IN SPORT
In sports the licenses involve temporary entitlement of running a sports brand. Licensing program of the International Olympic Committee requires the manufacture of generic items, related to a particular Olympic Games, Olympic property based on generic, represented by: Olympic symbol (the five...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura Univeristatii "Stefan cel Mare" din Suceava
2018-11-01
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| Series: | Annals of the “Ştefan cel Mare” University: Physical Education and Sport Section - The Science and Art of Movement |
| Subjects: | |
| Online Access: | http://www.usv.ro/fefs/pagini/revista_1/archive/volume_III_issue_2/16_%20Licences,_promotion_and_communication_tool_in_sport_marcel_pomohaci.pdf |
| Summary: | In sports the licenses involve temporary entitlement of
running a sports brand.
Licensing program of the International Olympic Committee
requires the manufacture of generic items, related to a particular Olympic
Games, Olympic property based on generic, represented by: Olympic
symbol (the five circles), terms of needitoriale Olympics marks the
historical editions previous Olympics.
The transmission of information stored on various media,
communication is very important. Communication is the process of
transmitting information and building mutual understanding through
symbols. Essence of communication is to transfer mutual understanding. |
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| ISSN: | 1844-9131 2601-341X |