“... interaction between product type, advertising appeal and self-construal on advertising attitude, product...”
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“... interaction between product type, advertising appeal and self-construal on advertising attitude, product...”
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“... or decreasing negative attitude toward subjects. Since there is huge impact on advertising effect when using...”
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“... combines the characteristics of mobile advertising and discusses the interactive relationship among ad...”
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“... how the interaction effects of type of elaboration and positive mood influence advertisement...”
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“... in advertising, treating the COO as schema, and the interacion between COO information and GBPS were investigated...”
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“...”, these claims are often heard in food advertising. Due to the lack of comparison base point, or omission of some...”
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“.... The interaction between CVPA of consumer and the content of posts does not significantly affect the advertising...”
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“... product’s gender image and spokesperson congruence result in high product and advertising evaluations...”
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