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INTERACTIVE ADVERTISING
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Dwivedi, Y.K.
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Search Results - INTERACTIVE ADVERTISING
Showing
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INTERACTIVE ADVERTISING
'
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1
Unanticipated consequences of
interactive
marketing: systematic literature review and directions for future research
by
Ismagilova, Elvira
,
Dwivedi, Y.K.
,
Rana, Nripendra P.
Published 2020
Subjects:
“
...
Interactive
marketing...
”
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2
Using privacy calculus theory to explore entrepreneurial directions in mobile location-based
advertising
: Identifying intrusiveness as the critical risk factor
by
Gutierrez, A.
,
O'Leary, S.
,
Rana, Nripendra P.
,
Dwivedi, Y.K.
,
Calle, T.
Published 2019
Subjects:
“
...Mobile location-based
advertising
(MLBA)...
”
Get full text
3
Social media in marketing: A review and analysis of the existing literature
by
Alalwan, A.
,
Rana, Nripendra P.
,
Dwivedi, Y.K.
,
Algharabat, R.
Published 2020
Subjects:
“
...
Advertising
...
”
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4
Consumer behaviour in the context of SMS-based marketing
by
Shareef, M.A.
,
Dwivedi, Y.K.
,
Rana, Nripendra P.
Published 2020
Subjects:
“
...
Advertisement
...
”
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NDLTD
4
Author
Dwivedi, Y.K.
Rana, Nripendra P.
4
Alalwan, A.
1
Algharabat, R.
1
Calle, T.
1
Gutierrez, A.
1
Ismagilova, Elvira
1
O'Leary, S.
1
Shareef, M.A.
1
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en
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