Showing 1 - 4 results of 4 for search 'INTERACTIVE ADVERTISING', query time: 1.68s Refine Results
  1. 1
    Investigating the Impact of Attribute Framing and Message Appeal on Advertising Comprehension:A Perspective of Consumer Heuristics
    by Chun-ya Wu, 吳純雅
    Published 2011
    “... appeal) on advertising comprehension when the consumer receives a text. It will affect the level...”
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  2. 2
    The Influence of Building WOM Hotpot in store, Merchandise Display and Consumer Involvement
    by Ming-Chang kuo, 郭明彰
    Published 2012
    “..., they will find that the power of establishing WOM can significantly influence conventional advertising effects...”
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  3. 3
    When the statement Released, Do the Enterprise Crisis be Relieved by the Customer?-Investigating the Changes of Attitude Based on the Perspectives of Persuasive communication.
    by Kuan-Ying Wu, 吳冠穎
    Published 2015
    “... such as false advertising and contaminated food, a lot of well-known brands happened enterprise crisis...”
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  4. 4
    Investigating the Impact of Duration and Price Information on Effectiveness Expectancy：A Perspective of Consumer Heuristics and Placebo Effects
    by Sheng-Wun Fan, 范盛文
    Published 2011
    “... the influence of duration and price information on effective expectancy in advertisement environment from...”
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