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41“...碩士 === 國立交通大學 === 資訊科學與工程研究所 === 108 === Online advertising has become the leading advertising...”
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42“... cost, rapid transmission through a wide community, and user interaction, becomes one of the most useful...”
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44“... critical analysis of the print advertisements of Eslite Bookstore in Taiwan. It explores the audience’s...”
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45Factors Driving the Effectiveness of M-advertising Communication: An Empirical Study of Extended TAM“... (SEM). Results indicate that (1) interactivity doesn’t significantly affect advertising effectiveness...”
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46“... the effects of the advertising, R&D and interaction between advertising and R&D on shareholder value...”
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47“...碩士 === 國立中山大學 === 財務管理學系研究所 === 96 === Do investments in advertising and the industry concentration...”
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48“... the relationship between green advertising and brand attitude; (2) to examine how cultural identity moderates...”
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49“...碩士 === 國立清華大學 === 國際專業管理碩士班 === 105 === With the gamut of advertisements endorsed in every media...”
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50“... Energy 5.0 (BLE 5.0), the new extended advertising PDUs can support increased advertising messaging...”
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51“... the understanding of the overall picture and interaction of audio and visual elements in the advertisement...”
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52“... behavior. As a result, it is necessary to take the interaction between the advertisement and viewers...”
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53“... of IG appeal on advertising. An experimental study is conducted to examine the moderating effects...”
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54“...碩士 === 國立中央大學 === 資訊管理研究所 === 96 === In marketing, advertising always plays a very important role...”
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55“...碩士 === 國立中央大學 === 資訊管理研究所 === 98 === In recent years, the traditional internet advertising’s click...”
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56Cross-Cultural Responses to Cause-Related Marketing Advertising Moderated by Message Framing Effects“... orientation and message framing on CRM advertisement effectiveness. The well-established individualist...”
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57“... to the effect of celebrity endorsement advertisement, research investigating the effect of contagious mechanism...”
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58by Cheng, Hsin Yi, 鄭心怡“..., 2015). Its image-intensive and social interactive nature provides brands a perfect environment...”
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59“... and altruistic appeals in green print advertisement considering various product involvements and environmental...”
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60by 鄭茹憶“...). Consumers can receive messages of marketing campaigns from advertisers anywhere and anytime, and make...”
Published 2006
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