Showing 121 - 140 results of 169 for search 'INTERACTIVE ADVERTISING', query time: 0.54s Refine Results
  1. 121
    Puns And Humor In TV Commercials: A Relevance-Theoretic Approach
    by Lai, Yalin, 賴雅琳
    Published 2012
    “...碩士 === 靜宜大學 === 英國語文學系 === 101 === Punning is a frequently employed strategy in advertising...”
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  2. 122
    The Theoretical Antecedents to Communication Primes: A Holistic Perspective with Public Policy Implications
    by Minton, Elizabeth
    Published 2014
    “... that vary in manipulativeness, and these cues interact with other cues, such as complexity and persuasion...”
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  3. 123
    An experimental inquiry into the effects of the amount of information, attributed source of the information and situational context on perceived risk in the selection of an attorney
    by Crocker, Kenneth E.
    Published 2017
    “... source of the information, either personal sources or advertising. Multiple dependent variables measured...”
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  4. 124
    The Influence of Indonesia Talk Show Program on Audience's Credibility Perception
    by Siti Nahdiah Zainal, 李思緹
    Published 2014
    “... and talk show with light and sober concept tends to be more favored. The interactive program such as talk...”
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  5. 125
    Statistical analysis of network data motivated by problems in online social media
    by Zhang, Yaonan
    Published 2016
    “... data. We also propose practical usage of the estimates relevant to marketing and advertising...”
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  6. 126
    A Study of Spokesperson Type, Message Framing, and the Previous Attitude of Audiences on the Effect of Idea Communication
    by Jia-wei Tang, 唐嘉偉
    Published 2006
    “...碩士 === 義守大學 === 管理研究所碩士班 === 94 === This study discusses the direct and interactive effects...”
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  7. 127
    Determinants of Success for Community-based Tourism: The Case of Floating Markets in Thailand
    by Vajirakachorn, Thanathorn
    Published 2012
    “... and interaction among stakeholders, 8) quality of life, 9) scale of tourism development, and 10) tourist...”
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  8. 128
    Operating Strategies for Product Placement in Gaming Business on Social-Networking Website
    by Chen, Chun Chieh, 陳君潔
    Published 2010
    “... for searching or e-mailing, but also develop to increase interaction between people and occupy more of people’s...”
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  9. 129
    Investigating the impact of social media on awareness and prevention of diabetic retinopathy in young adults: a case study at EYSPOT in Chestnut Hill Massachusetts
    by Archambault, Simon
    Published 2018
    “... unique time blocks. Posts were analyzed for their Engagement (total number of people who interacted...”
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  10. 130
    Mining Social Networks from the Perspectives of Crowd Simulation and Influence Propagation
    by Cheng-Te Li, 李政德
    Published 2013
    “...博士 === 國立臺灣大學 === 資訊網路與多媒體研究所 === 101 === Social networks depict the interactions between people...”
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  11. 131
    Sports Sponsorship Effectiveness and Implications in Promoting Taiwan Tourism in Los Angeles
    by Hsin-Jen Trust Lin, 林信任
    Published 2014
    “...-branded souvenirs were passed out, Taiwan interactive carnival booth was set up, Taiwan signage...”
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  12. 132
    EAM International: Market Entry Strategy Evaluation and Partner Selection in Mainland China
    by Juan Carlos Madrigal Saborio
    Published 2007
    “..., which develops and distributes interactive solutions aimed at mobile phone service providers (SP...”
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  13. 133
    Multilingualism, Identity, and Ideology in Popular Culture Texts: A Multimodal Critical Discourse Analysis
    by Helland, Kristin Ingrid
    Published 2015
    “... and genres, e.g., film, hip hop, advertising and social networking sites. These studies reflect a shift...”
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  14. 134
    Computational Stylization
    by Ming-Te Chi, 紀明德
    Published 2008
    “... computational framework for interactive, three-dimensional, stylized, and abstract painterly rendering...”
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  15. 135
    Cryptographic Protocols Based on Bilinear Pairing
    by Jiin-Chiou Cheng, 鄭錦楸
    Published 2009
    “... without any interaction between the conferees. Compared with the past literature, our protocol is superior...”
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  16. 136
    Influence Factors of Mobile Commerce Adoption: A Literature Review and Bibliometric Perspective
    by Chia-Chien, Lee, 李嘉倩
    Published 2010
    “... Commerce, Journal of Organizational Computing and Electronic Commerce and Journal of Interactive Marketing...”
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  17. 137
    Mining User Trajectory Patterns in Social Media
    by Zhu, Wen-Yuan, 朱文園
    Published 2016
    “... their locations with their friends for more social interactions. The data which contain geographic information...”
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  18. 138
    How Brand Misconduct Affects Consumer Advocacy Intention – Taking lativ as an example
    by Chao, Pei- Ju, 趙貝如
    Published 2013
    “..., this study found there’s an interaction effect between brand misconduct and advertisement in advocacy...”
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  19. 139
    Consumer response to ads in social network sites : an exploration into the role of ad location and path
    by Bang, Hye Jin
    Published 2013
    “... challenge for advertisers. Given the explosive growth of social media, this study aims to understand...”
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  20. 140
    A study of the effect of gender difference on preferences in tourism Facebook fan page post
    “... pages as a marketing platform to interact with their consumers; but these agencies are still seeking...”
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