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1by 林凱莉“..., interactive advertisement is diversified, in order to sell products and services and to achieve cost-effective...”
Published 2013
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2“... advertisement. And the gaming interactive advertisement is defined as an advertisement designed as a gaming form...”
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3“.... This study applies a two-way communication method with the interactive devices to improve the advertisement...”
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5The Influences of Interactive Advertisement on the Emotional Responses and Advertising Effectivenessby Hsiang-Lin Fu, 傅祥霖“... for public service advertisements (PSAs) which indeed need creativity. Interactive design creates a new...”
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6“... of traditional advertising. According to the study, physical sensing interactive advertising device can attract a...”
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7“...博士 === 國立政治大學 === 企業管理學系 === 87 === An interactive advertising is a message in an interactive...”
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8by Wu, Shu-Ting, 吳姝霆“... the advertising effect influenced by the content presentation form in interactive advertising augmented reality...”
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10by 彭定國“... for the current advertising issue, but also the main theme to explore. In this study, a new type of interactive...”
Published 2011
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11“...碩士 === 大葉大學 === 工業關係研究所 === 88 === The rising of WWW interactive advertisement has been the focus...”
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12“...碩士 === 國立中正大學 === 行銷管理研究所 === 100 === Interactive advertising is a kind of advertisement which...”
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13“... years in Taiwan, the investment budget of advertising and marketing reduced by advertiser, and the right...”
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14“.... For this, the advertisement starts to combine with interactive installation. And then it comes to be interactive advertising...”
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15“..., advertising appeals and parasocial interaction on ad effectiveness. This thesis applied experimental...”
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16“... advertisements. By whole new interactive form, TV Interactive advertisement can create experience in brain-new...”
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17“... a graphic advertising model, this framework provides mobile ads interactive mobile ads, such action...”
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19“..., very little research has been conducted relative to the effect of interactive functions on advertising...”
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20“... of interactive multimedia on advertising value, advertising attitude, brand attitude, and purchase intention...”
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