Showing 1 - 4 results of 4 for search 'INTERACTIVE ADVERTISING', query time: 1.19s Refine Results
  1. 1
    ..., advertisement credibility and purchase intention. In addition, we further investigated the interaction...
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  2. 2
    by Pei-Jan Huang, 黃沛然
    Published 2015
    ... investigates how to draw up proper advertising strategies on charity donation, and how different advertising...
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  3. 3
    by Yi-chun Lu, 盧怡君
    Published 2015
    ... study, there is a significant three-way interaction among unit effect, emotions and advertising...
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  4. 4
    by Iong-Chuan Jang, 張雍川
    Published 1994
    ... attend the executional cues, i.e., background music, pictures, and advertisment style etc...
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