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1by Chih-Yuan Chang, 張志遠“..., advertisement credibility and purchase intention. In addition, we further investigated the interaction...”
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2“... investigates how to draw up proper advertising strategies on charity donation, and how different advertising...”
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3“... study, there is a significant three-way interaction among unit effect, emotions and advertising...”
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4“... attend the executional cues, i.e., background music, pictures, and advertisment style etc...”
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