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1“... advertisement. And the gaming interactive advertisement is defined as an advertisement designed as a gaming form...”
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2“... of interactive multimedia on advertising value, advertising attitude, brand attitude, and purchase intention...”
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3“..., and the advertising community has launched various interactive advertising, in order to break the stereotype...”
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4“...碩士 === 淡江大學 === 經營管理全英語碩士學位學程 === 107 === This research had launched five different advertising...”
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5“...碩士 === 國立臺灣科技大學 === 企業管理系 === 99 === In practice, many advertisements adopt implicit tactics...”
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6by Yu-Ting Tseng, 曾玉婷“... technologies, online advertising become a popular way for marketing communication. By the value...”
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7“... of interactivity (control, direction of communication and synchronicity) affect online users'&apos...”
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9“... between advertising and fund inflows, and this effect lags two periods. We also find that the interaction...”
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10“... of advertisers considering the interpersonal interaction levels of their target market, as this could aid...”
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11“... consumption and advertising in retail stores. We examines that the contrast effect affects body-esteem...”
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12Advertising without Fee？ The Advertising Effectiveness on Community Websites- Facebook as an Example“... formats. It can be divided into two types: non-interactive and interactive advertisement. According...”
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13“... effect of comparative advertising by the interactive ability of blog when comparative advertising is used...”
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14“... be interactions between advertising and channel structure due to the existence of the independent retailer...”
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15“...) analyzing the interaction of competitors’ fiscal and previous advertising expenditure and firms’ sales...”
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16“.... This paper reviews the application of 「Interactive Advertising Model」（IAM）and theories such as, 「Elaboration...”
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17“... response to Facebook native advertising. Facebook native advertising means that ads revealed on personal...”
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18“...博士 === 國立中山大學 === 財務管理學系研究所 === 104 === Extensive finance literature discusses the interactive...”
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19by Harriott, Kevin KentonSubjects: “...Informative Advertising...”
Published 2005
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20by Dan-li Chang, 張丹瓈“... communication from companies to customers is no longer enough. Marketers now also look for interactive...”
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