Showing 1 - 7 results of 7 for search 'INTERACTIVE ADVERTISING', query time: 0.33s Refine Results
  1. 1
    The application of sense-making theory to advertising : an exploratory case study
    by Watson, James Alexander
    Published 2011
    Subjects: “...Advertising...”
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  2. 2
    An investigation into the impact of the Internet on brand building strategies in the physical and virtual world
    by Pienaar, Hannelie
    Published 2012
    Subjects: “...Advertising -- Brand name products...”
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  3. 3
    An exploratory analysis of the global brand perceptions of SABMiller's global beer brands in Africa
    by Ndisengei, Charity
    Published 2015
    Subjects: “...Beer industry -- Advertising...”
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  4. 4
    Bridging the gap between an old economy culture and a new economy culture to create a high performance organisation : a critical analysis of the organisational performance of an indigenous company in a developing economy
    by Imologome, Folashayo Olateju
    Published 2015
    “... the progress of an indigenous group of companies in the advertising industry in Nigeria, in its bid...”
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  5. 5
    Female apparel shopping behaviour within a multi-cultural consumer society : variables, market segments, profiles and implications
    by Du Preez, R. Ronel)
    Published 2012
    “... the variables under market dominated variables, market and consumer interaction variables and consumer...”
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  6. 6
    A cross-generational study of the positioning of skin care products based on female perceptions.
    by Drews, Nydia.
    Published 2014
    “... systems, and the impact that this has on how younger and older people interact with the world around them...”
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  7. 7
    Brand engagement patterns of South African facebook users.
    by Rampersad, Nelene.
    Published 2013
    “..., in order to better understand their interactions with brands and companies on this platform. At the time...”
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