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  1. 101
    A Study of the Advertising Messages Communication Mode by Using Interactive Media in Public Spheres
    by Ying-Ru Yen, 顏映如
    Published 2006
    “... of the network interactive advertising in our daily life. However, the interactive advertising media in public...”
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  2. 102
    Screen-based interactive advertisements and their effectiveness: an exploratory study of cross-national computer users /
    by Yang, Chung-Chuan Kenneth
    Published 1994
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  3. 103
    Cross-Cultural Comparisons of Interactivity on Web-Site Advertisings in Taiwan and the United States
    by Tsai-Fang Yin, 殷彩芳
    Published 2007
    “... to investigate the advertising interactivity of several main enterprise web sites in Taiwan and the United States...”
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  4. 104
    The Impacts of Fund’s Advertising and Performance on Investors’ Behavior: The Duration Effect and Interaction Effect
    by Shu-chun Lo, 羅淑君
    Published 2009
    “... between advertising and fund inflows, and this effect lags two periods. We also find that the interaction...”
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  5. 105
    Impact of Interactivity and Multimedia Richness of the Landing Page at a Microsite on Advertising Effectiveness
    by Yu-Jen Ku, 古又仁
    Published 2001
    “... of interactivity entices the subjects to spent significantly longer time in viewing the advertisement...”
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  6. 106
    TELEVISIN ADVERTISEMENTS AS A DISCOURSE GENRE: VERBAL INTERACTIONS UNDER BAKHTIN`S PERSPECTIVE
    “... (Bakhtin, 1981, 124). === The purpose of this research is to study the genre television advertisements...”
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  7. 107
    Prospects of development of network interaction of universities in training for the sphere of advertising and public relations
    by E. V. Moreeva
    Published 2020-01-01
    Subjects: “...network interaction...”
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    Article
  8. 108
    The Influence of Advertising Spokesperson, Advertising Appeal and Advertising Expose in the Advertising Effect
    by Chao Hsin-Chieh, 曹馨潔
    Published 2004
    “... with advertisement expose of forth degree. However, in vari-ous combination of interaction, only Advertising appeal...”
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  9. 109
    DTv Interactive Advertising Development, Trend and Application Strategy: A Case Study of UK and US
    by CHEN, SIH CI, 陳思齊
    Published 2005
    “.... By whole new interactive form, Tv IAd can create experience in brain-new to audiences; it also can improve...”
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  10. 110
    Text Mining: Design of Interactive Search Engine Based Regular Expressions of Online Automobile Advertisements
    by Ahmed Adeeb Jalal
    Published 2020-05-01
    “... on text pre-processing of automotive advertisements domains to configure a structured database...”
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    Article
  11. 111
    The effective use of augmented reality in advertising communications
    by Jensen, Garnet
    Published 2014
    Subjects: “...Human-computer interaction -- Marketing...”
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  12. 112
    The Influence of Advertising Slogans and Advertising Appeals on Advertising Effectiveness
    by Chun-Yi Jiang, 姜君怡
    Published 2004
    “... effect was found on purchase intention. Since there is no interaction between types of advertising...”
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  13. 113
    Gen Y and Gen Z’s Instagram Advertising Preferences : Qualitative Analysis Focusing on the Types of Advertising on Instagram
    by Odina, Amanda, Koutelida, Zoi
    Published 2020
    Subjects: “...Types of Advertising...”
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  14. 114
    Analyzing and Testing Viewability Methods in an Advertising Network
    Subjects: “...online advertising...”
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    Article
  15. 115
    Relevance of Trio-Grammatical Sequences of Halliday’ System Network in Advertising Text’s Interactional Exchange(s)
    by Taofeek Olaiwola Dalamu
    Published 2019-06-01
    “... to an advertisement of Central Bank of Nigeria permitted the computation of the grammatical communicative facilities...”
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    Article
  16. 116
    Advertising Expenditures Interaction with Business Cycles and Firm Value: An Empirical Analysis with US Companies
    Subjects: “...advertising...”
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    Article
  17. 117
    [en] TELEVISIN ADVERTISEMENTS AS A DISCOURSE GENRE: VERBAL INTERACTIONS UNDER BAKHTIN`S PERSPECTIVE
    Subjects: “...[en] TELEVISION ADVERTISEMENT...”
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  18. 118
    Commercialised dialogue and Web 2.0 interactivity : characterising discourses in digital advertising environments
    by Kazeroun, Mohammad Hossein
    Published 2015
    “... communications in Web 2.0 platforms, by appraising advertising discourses in collaborative and interactive...”
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  19. 119
    Are interaction effects of various media advertising on firm performance super-additive or sub-additive?
    by Maqsood Iqbal Qureshi
    Published 2021-06-01
    Subjects: “...advertising...”
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    Article
  20. 120
    Interactive graphics advertising digital product to enrich the identity and heritage (Analytical study on Google search platform)
    by Reham Elgindy
    Published 2021-01-01
    Subjects: “...interactive graphics; google doodle creative; digital advertising; search engine; digital media...”
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    Article
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