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162“... levels of attitude toward the ad than laugh. 4. Advertising appeal and smile have interaction...”
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163“... have interaction on advertising effectiveness. As for hedonic service, print advertisement...”
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164“... and picture types have interaction on advertising effect. As for search products, advertisement with rational...”
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165“...) between subject experimental design. Totally 4 advertisements were designed to examine the interaction...”
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166
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167“... of spokesperson were also significant difference on advertising effectiveness. On the other hand, the interaction...”
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168“... if there was interaction between advertisement and word-of-mouth. In statistical analysis, we used t-test, two-way ANOVA...”
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169by 劉思慧“... in graphic advertisement by a literature review of the winning advertisements from 31st to 33rd Times...”
Published 2011
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170Investigation on the routes of Influences of the Emotional Advertising Appeals on the Advertising...“...碩士 === 銘傳大學 === 管理科學研究所 === 91 === Advertising is the main tool for factories and stores...”
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171Advertising without Fee？ The Advertising Effectiveness on Community Websites- Facebook as an Example“... formats. It can be divided into two types: non-interactive and interactive advertisement. According...”
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172“... advertising can not only integrate various media but also have much interaction, and therefore the advertisers...”
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173“... effects interact with each other. This studycan be a reference to help create a better advertisement...”
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174“....There was significant interaction between advertising types and product involvement on brand cognitions only. Direct...”
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175“... effect of comparative advertising by the interactive ability of blog when comparative advertising is used...”
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176“.... The study showed that there were interactive effects between product involvements and advertising appeals...”
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177“... the interactions of the mobile advertising message characters. With the trend of cloud computing and digital...”
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178“... and the business web sites of the Internet increase, the advertisement on the Internet increases as well. To fully...”
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179The Study of Advertising Appeals and Power Distance in Domestic and Foreign Financial Advertisements“... the advertising purposes, advertising appeals, picture headline interaction, and power distance in domestic...”
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180“... factors of short message service (SMS) on advertising effect, including audience’s cognition...”
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