Cultural studies Media studies 12 Literature & literary studies 5 Communication studies 3 Social & political philosophy 3 Society & culture: general 3 Literary studies: general 2 Politics & government 2 Popular culture 2 Social theory 2 Sociology: work & labour 2 Advertising 1 Art: financial aspects 1 Colonial art 1 Communication theory 1 Content analysis 1 Creative writing & creative writing guides 1 Critical race theory 1 Critical theory 1 Cultivation analysis 1 Cultivation theory 1 Digital media 1 Encoding/decoding 1 Encoding/decoding model 1 Film theory 1 Frankfurt School 1 Gender studies, gender groups 1 Grounded theory 1 Health belief model 1 Health campaigns 1