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1“...碩士 === 輔仁大學 === 體育學系碩士班 === 92 === A Study on the Effects of Communication Behavior of Sports...”
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2“... in sports. Based on social exchange theory, communication is a process that individuals exchange resources...”
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3“... indicators utilized by the CYC Sports Centers; (4) to investigate marketing communication process of the CYC...”
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4“.... The function of recommending advertisement is getting good communication effects by using the personal glamour...”
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5“...碩士 === 國立體育學院 === 體育研究所 === 93 === This study aims at building the communication model of a new...”
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6“...碩士 === 國立臺灣師範大學 === 運動與休閒管理研究所 === 94 === Integrated Marketing Communication in Sports Channel —A...”
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7“..., the researcher suggested the social media provider should cultivate the familiarity of sport fans...”
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8“...-commercial information communication among consumers. The Taiwanese population ratio that exercise regularly...”
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9“... owners, the Academics, and Practical Marketing Communications industry. IMC is not independent...”
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10by 周力強“... with media gatekeepers in order to explore the Taiwanese newspapers'' coverage of international sports news...”
Published 2003
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11“... tend to be satisfied with coaches’ communication behavior in Keelung City elementary schools’ sports...”
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12“...; in contrast, integration and communication are not emphasized, and they are rarely seen in studies on sports...”
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13“... the relationship between elementary school coaches communication behavior and school sports teams’ organizational...”
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14“...碩士 === 國立政治大學 === 科技管理與智慧財產研究所 === 107 === According to the research report of the global e-sports...”
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15“..., and the competition between VL Sports and FOX Sports will become keener. Due to the diversity of communication tools...”
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16by Hsu, Cheng-Hung, 徐政鴻“...) and international sports agency MP & Silva in 2014. This forced the baseball teams to seek for broadcasters...”
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17“... the main tool of modern marketing communication. Because sports can cross over the country, culture, age...”
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18“... the manpower of the Taipei Sports Center, to explore the internal environment of the Taipei Sports Center...”
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19“... encountered by Taipei City Sports Centers from an enterprise perspective. Methods: This study Adopted...”
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20“... backgrounds of sports communication, sports participation, sports experiences, knowledge level about sports...”
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