Marketing
Marketing is the act of satisfying and retaining customers. It is one of the primary components of business management and commerce.Marketing is typically conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses (B2B) or directly to consumers (B2C). Sometimes tasks are contracted to dedicated marketing firms, like a media, market research, or advertising agency. Sometimes, a trade association or government agency (such as the Agricultural Marketing Service) advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination.
Market orientations are philosophies concerning the factors that should go into market planning. The marketing mix, which outlines the specifics of the product and how it will be sold, including the channels that will be used to advertise the product, is affected by the environment surrounding the product, the results of marketing research and market research, and the characteristics of the product's target market. Once these factors are determined, marketers must then decide what methods of promoting the product, including use of coupons and other price inducements. Provided by Wikipedia
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15by Laura G Wesolowski, Duncan A Mackellar, Steven F Ethridge, Julia H Zhu, S Michele Owen, Patrick S Sullivan, Post Marketing Surveillance TeamGet full text
Published 2008-01-01
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16by LE CITIZEN RELATIONSHIP MANAGEMENT (CIRM) DANS LESADMINISTRATIONS PUBLIQUES MAROCAINES : UNE ETUDE EXPLORATOIRERevue Marocaine de recherche en management et marketing, N°19, Janvier-Juin 2019Page 102LE CITIZEN RELATIONSHIP MANAGEMENT (CIRM) DANS LES ADMINISTRATIONS PUBLIQUES MAROCAINES: UNE ETUDE EXPLORATOIREMARYAM EL YACHIOUI, AMINA AOMARIGet full text
Published 2019-06-01
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17by Maha Othman, Matthew Cormier, Geoffrey D. Barnes, Shane P. Comer, Jean M. Connors, Frederik Denorme, Alok A. Khorana, Pedro Henrique Las Casas, Shravan Morla, Joshua Muia, Fionnuala Ní Áinle, Kirk A. Taylor, Dianne E. van der Wal, Angela C. Weyand, Michelle Lavin, ISTH Registration, Marketing teamsGet full text
Published 2021-02-01
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18by Riccardo Semeraro (1988) is research assistant of Economic History at the Catholic University of the Sacred Heart of Brescia, Department of History and Philology. He received his Ph.D. in Economics and Management from the University of Verona in 2017. He is interested in the Late Modern and Contemporary Ages and, in particular, his research interests concern the history of firearms production, the history of tourism, industrial districts and clusters, as well as the socio-economic comparison of Italy and Spain., Maria Paola Pasini, Ph.D. in Economic History, is adjunct professor of Tourism History, Territorial Marketing and Marketing in SMEs at the Catholic University of the Sacred Heart of Milan and Brescia. She is president of the Centro Studi e Documentazione “Giuseppe Bonelli” headquartered at the State Archives of Brescia, as well as member of both the Centro di Ricerca sulla Cultura e Narrazione del Viaggio (CENVI) and the scientific committee of the Archivio Storico della Resistenza Bresciana e dell’Età Contemporanea.Get full text
Published 2018-12-01
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20by Grzeskowiak, StephanOther Authors: “...Marketing...”
Published 2014
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