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Abu Bakar, MS
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Abu Bakar, MS
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Abu Bakar, MS
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1
Engaging users using movie mobile advertising: Technology acceptance and purchase intention
by
Abu
Bakar
,
M.S
,
Bidin, R.
Published 2014
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2
Technology Acceptance and Purchase Intention towards Movie Mobile Advertising among Youth in Malaysia
by
Abu
Bakar
,
MS
,
Bidin, R
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3
Attitude and Perception of Young Audience towards Patriotism in Independence Day TV Commercials
by
Abu
Bakar
,
MS
,
Jaafar, F
,
Zain, AM
Published 2016
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4
Factors of Gratification Contributing in Continuance Intention to Watch Movies on YouTube
by
Abu
Bakar
,
MS
,
Bidin, R
,
Bolong, J
,
Mailin, B
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5
Halal Industry's Organizational Performance Factors: A Systematic Literature Review
by
Abu
Bakar
,
MS
,
Atan, R
,
Bidin, R
,
Handayati, P
,
Mohamad, B
,
Osman, MN
,
Razak, MNF
,
Tham, JS
,
Utaberta, N
Published 2021
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Related Subjects
ADAPTATION
ATTITUDE
Attitude
BEHAVIORS
CHALLENGES
Consumers' demand
DRIVERS
INITIATIVES
KNOWLEDGE
MARKET
Marketing
Mobile advertising
Movie advertising
POLICY
Patriotism
Perception
TV Commercials
VUCA
halal
management strategies
organizational conduct
systematic literature review
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