Cause-Related Marketing and Purchase Intention toward Team-Licensed Products: Moderating Effects of Sport Consumers’ Altruism

by Woo-yeul Baek, Hyun-seok Song, Doo-Han Kim, Kevin K. Byon
Published 2020-04-01

The Impacts of the Perceived Golf Course Brand Globalness on Customer Loyalty through Multidimensional Perceived Values

by Woo-yeul Baek, Kyungyeol (Anthony) Kim, Doo-Han Kim, Kevin K. Byon
Published 2020-01-01