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Nobuhiko Goto
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Nobuhiko Goto
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Nobuhiko Goto
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1
The Feedback-Related Negativity and the P300 Brain Potential Are Sensitive to Price Expectation Violations in a Virtual Shopping Task.
by
Alexandre Schaefer
,
Luciano G Buratto
,
Nobuhiko
Goto
,
Emilie V Brotherhood
Published 2016-01-01
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Article
2
Can Brain Waves Really Tell If a Product Will Be Purchased? Inferring Consumer Preferences From Single-Item Brain Potentials
by
Nobuhiko
Goto
,
Nobuhiko
Goto
,
Xue Li Lim
,
Xue Li Lim
,
Dexter Shee
,
Aya Hatano
,
Aya Hatano
,
Kok Wei Khong
,
Luciano Grüdtner Buratto
,
Motoki Watabe
,
Alexandre Schaefer
Published 2019-06-01
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