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Shih-Tung Hsu
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Shih-Tung Hsu
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Shih-Tung Hsu
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1
The Reciprocal Effect of Forward and Backward Extensions on Parent Brands: The Examples of Starbucks and Mr. Brown Coffee
by
Ruei-Jun Pan
,
潘瑞君
Published 2008
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Shih
-
Tung
Hsu
...
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2
The Effect of Internet-based Product Introduction Through Endorsed Message on Brand Trust
by
Yu-chen Chen
,
陳郁蓁
Published 2011
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...
Shih
-
tung
Hsu
...
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3
The Impacts of Stock Market Reactions to Product-Specific News Events on a Firm''s Market Value in Taiwan
by
Tung-sheng Wang
,
王東昇
Published 2012
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...
Shih
-
Tung
Hsu
...
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4
Examining the Impact of Product Involvement on Relationship between Strategic Experiential Modules and Purchase Intention:The Case of Shanfongju
by
En-hsin Chang
,
張恩昕
Published 2012
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Shih
-
Tung
Hsu
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5
The Impact of Private Brand Percentage on Consumer Perception of Merchandise Suitability in Convenience Store
by
Ying-ching Tseng
,
曾楹晴
Published 2012
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Shih
-
Tung
Hsu
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6
Examining On-line Game Users'' Brand Switching Intention: The Moderating Effects of Psychological Traits
by
San-Ran Yang
,
楊善任
Published 2009
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Shih
-
Tung
,
Hsu
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7
Developing Marketing Tactics Against the Threats of Generic Anesthetics through The Analysis of Specific Assets and Moral Hazard Costs-The Case of A Pharmaceutics Company
by
Wei-ying Chiu
,
邱魏?
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Shih
-
Tung
Hsu
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8
The Cannibalization of National Brand Equity: A Consequence Analysis of Manufacturing Private Label Products
by
Chia-Hsuan Shen
,
沈家玄
Published 2006
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Shih
-
Tung
Hsu
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9
Event Participant''s Flow and Sport Sponsorship Benefits
by
Wen-ching Chou
,
周文菁
Published 2010
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Shih
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Tung
Hsu
...
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10
The Effect of Ingredient Brand’s Information Inference on Perceived Quality of Private Brand-An Empirical Test of The Source Credibility Model
by
Shin-Fang Tasi
,
蔡欣芳
Published 2005
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Shih
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Tung
Hsu
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11
The Effects of Region of Origin and Co-brands on Consumer''s Evaluation of Private Brands
by
Yih-ting Wang
,
王繹婷
Published 2011
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Shih
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Tung
Hsu
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12
Consumer Nationalism, Patriotism and Sponsor Favorability: Examining the Mediation and Moderation of Self-Sponsor Congruity
by
Shang-ping Chang
,
張尚評
Published 2014
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Shih
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tung
Hsu
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13
Exploring Sport Consumer''s Emotional Attachment and Alleghiant Behavior
by
Shao-Jie Hong
,
洪紹傑
Published 2013
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Shih
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Tung
Hsu
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14
The Impact of Use Innovativeness on Service Usage Patterns and Revisit Intention: Examining the Moderating Role of Self-Efficacy
by
Wei-Shen Shen
,
沈韋伸
Published 2013
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Shih
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Tung
Hsu
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15
The Impact of Pharmacy’s Product Variety, Promotion Variety, Physical Surroundings and Social Interaction on Consumers’ Emotional Responses and Loyalty
by
Kun-han jiang
,
江昆翰
Published 2015
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Shih
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