The effect of customer-brand relationship investments on customer engagement: an imperative for sustained competitiveness

by Zuraidah Zainol, Norjaya Mohd. Yasin, Nor Asiah Omar, Nik M. Hazrul Nik Hashim, Juliana Osman
Published 2015

Measuring the innovation performance of Malaysian automotive industry

by Nurul Fadly Habidin, Suzaituladwini Hashim, Zuraidah Zainol, Wan Salmuni Wan Mustaffa, Yong, Sharon Yee Ong, Norlaile Salleh Hudin
Published 2015