“Friendly reminder: hi! It is that time again ☺”: understanding PMTCT care text message design preferences amongst pre- and post-partum women and their male partners

“Friendly reminder: hi! It is that time again ☺”: understanding PMTCT care text message design preferences amongst pre- and post-partum women and their male partners

Abstract Background Prevention of mother-to-child HIV transmission (PMTCT) services in Kenya can be strengthened through the delivery of relevant and culturally appropriate SMS messages. Methods This study reports on the results of focus groups conducted with pre and postnatal women living with HIV...

Full description

Bibliographic Details
Main Authors: Natabhona M. Mabachi, Melinda Brown, Catherine Wexler, Kathy Goggin, May Maloba, Dama Olungae, Brad Gautney, Sarah Finocchario-Kessler
Format: Article
Language:English
Published: BMC 2021-08-01
Series:BMC Public Health
Subjects:
PMTCT
Principles of message design
SMS
Kenya
Online Access:https://doi.org/10.1186/s12889-021-11444-x

Internet

https://doi.org/10.1186/s12889-021-11444-x

Similar Items