Effects of visual priming on taste-odor interaction.

Little is known about the influence of visual characteristics other than colour on flavor perception, and the complex interactions between more than two sensory modalities. This study focused on the effects of recognizability of visual (texture) information on flavor perception of odorized sweet bev...

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Bibliographic Details
Main Authors: Marije van Beilen, Harold Bult, Remco Renken, Markus Stieger, Stefan Thumfart, Frans Cornelissen, Valesca Kooijman
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2011-01-01
Series:PLoS ONE
Online Access:http://europepmc.org/articles/PMC3182162?pdf=render