The integrated relationship management framework
<p align="center">Motivation: Relationship management (RM) has been capturing the interest of scholars and practitioners since this term was first brought to light by L. L. Berry and T. Levitt in 1983. Numerous publications and billion-dollar software industry validate its vitality,...
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| Format: | Article |
| Language: | English |
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Uniwersytet Mikołaja Kopernika
2018-03-01
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| Series: | Ekonomia i Prawo. |
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| Online Access: | http://apcz.umk.pl/czasopisma//index.php/EiP/article/view/16269 |