HOW PACKAGING, PRODUCT QUALITY AND PROMOTION AFFECT THE PURCHASE INTENTION?
This study aims to measure the moderation between the effect of packaging design and product quality of hand body lotion, a brand of body care products, toward purchase intentions moderated by promotional variable. Data collection methods used are quantitative method in the form of questionnaires to...
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Russian Journal of Agricultural and Socio-Economic Sciences
|Series:||Russian Journal of Agricultural and Socio-Economic Sciences|