HOW PACKAGING, PRODUCT QUALITY AND PROMOTION AFFECT THE PURCHASE INTENTION?

HOW PACKAGING, PRODUCT QUALITY AND PROMOTION AFFECT THE PURCHASE INTENTION?

This study aims to measure the moderation between the effect of packaging design and product quality of hand body lotion, a brand of body care products, toward purchase intentions moderated by promotional variable. Data collection methods used are quantitative method in the form of questionnaires to...

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Bibliographic Details
Main Authors: Yulianingsih R., Syah T.Y.R., Anindita R.
Format: Article
Language:English
Published: Russian Journal of Agricultural and Socio-Economic Sciences 2019-08-01
Series:Russian Journal of Agricultural and Socio-Economic Sciences
Subjects:
Packaging
product quality
promotion
purchase intention
hand body lotion
Online Access:https://rjoas.com/issue-2019-08/article_06.pdf

Internet

https://rjoas.com/issue-2019-08/article_06.pdf

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