Transparent Windows on Food Packaging Do Not Always Capture Attention and Increase Purchase Intention
Transparent windows on food packaging can effectively highlight the actual food inside. The present study examined whether food packaging with transparent windows (relative to packaging with food‐ and non-food graphic windows in the same position and of the same size) has more advantages in capturin...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2020-11-01
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| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2020.593690/full |