Consumer Behaviour at the Generic Level: Theoretical Perspectives
Suppose you had unexpectedly received some money, for instance a gift or a lottery prize. What would you like to do with the money? Why the action you chose to do is of much importance to you? What would you like to achieve by that action? This is a simple illustration of the generic level of consum...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Gadjah Mada
2014-12-01
|
| Series: | Buletin Psikologi |
| Online Access: | https://jurnal.ugm.ac.id/buletinpsikologi/article/view/11460 |