MARKETING STRATEGIES IN THE DEVELOPMENT AND IMPLEMENTATION OF THE PROJECT
The article is devoted to marketing in project management, as the scope of activities aimed at improving the quality characteristics of the project for its further effective market promotion in an increasingly competitive environment. Particular attention is paid to marketing strategies during the d...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
National Technical University "Kharkiv Polytechnic Institute"
2015-05-01
|
| Series: | Vìsnik Nacìonalʹnogo Tehnìčnogo Unìversitetu «HPÌ». Serìâ: Strategìčne Upravlìnnâ, Upravlìnnâ Portfelâmi, Programami ta Proektami |
| Subjects: | |
| Online Access: | http://pm.khpi.edu.ua/article/view/2413-3000.2015.1110.5 |