Processo de Investigação e Análise Bibliométrica: Avaliação da Qualidade dos Serviços Bancários

The objective of this research is to demonstrate how a researcher can, in a structured way, select relevant articles and identify which characteristics they possess that contribute scientifically to a topic of interest - as shown here in international literature on Quality Assessment Banking. The wo...

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Bibliographic Details
Main Authors: Leonardo Ensslin, Sandra Rolim Ensslin, Hugo de Moraes Pinto
Format: Article
Language:English
Published: Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD) 2013-05-01
Series:RAC: Revista de Administração Contemporânea
Subjects:
Online Access:http://www.anpad.org.br/periodicos/arq_pdf/a_1395.pdf