THE INFLUENCE OF MARKETING PUBLIC RELATION AND SERVICE QUALITY ON CORPORATE IMAGE THROUGH PUBLIC OPINION: STUDIES AT MANDIRI BANK

THE INFLUENCE OF MARKETING PUBLIC RELATION AND SERVICE QUALITY ON CORPORATE IMAGE THROUGH PUBLIC OPINION: STUDIES AT MANDIRI BANK

This research aims to analyze the influence of marketing public relation and service quality at Bank Mandiri on corporate image through public. Convenience sampling method has been selected in order to obtain the data in this study. The analysis method that used was the path analysis. The research r...

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Bibliographic Details
Main Author: Vera Suciyati
Format: Article
Language:English
Published: Universitas Islam Negeri Syarif Hidayatullah Jakarta 2013-10-01
Series:Etikonomi
Subjects:
corporate image
public relation
public opinion
path analysis
Online Access:http://journal.uinjkt.ac.id/index.php/etikonomi/article/view/1916

Internet

http://journal.uinjkt.ac.id/index.php/etikonomi/article/view/1916

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