Beer Snobs Do Exist: Estimation of Beer Demand by Type

Although mass-produced beers still represent the vast majority of U.S. beer sales, there has been a significant growth trend in the craft beer segment. This study analyzes the demand for beer as a differentiated product and estimates own-price, cross-price, and income elasticities for beer by type:...

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Main Authors: Daniel Toro-Gonzalez, Jill J. McCluskey, Ron Mittelhammer
Format: Article
Language:English
Published: Western Agricultural Economics Association 2014-08-01
Series:Journal of Agricultural and Resource Economics
Subjects:
Online Access:https://ageconsearch.umn.edu/record/186564
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spelling doaj-0585dc0375fa4b239e8392097722581c2020-11-25T02:06:00ZengWestern Agricultural Economics AssociationJournal of Agricultural and Resource Economics1068-55022327-82852014-08-0139217418710.22004/ag.econ.186564186564Beer Snobs Do Exist: Estimation of Beer Demand by TypeDaniel Toro-GonzalezJill J. McCluskeyRon MittelhammerAlthough mass-produced beers still represent the vast majority of U.S. beer sales, there has been a significant growth trend in the craft beer segment. This study analyzes the demand for beer as a differentiated product and estimates own-price, cross-price, and income elasticities for beer by type: craft beer, mass-produced beer, and imported beer. We verify that beer is a normal good with a considerably inelastic demand and also find that the cross-price elasticity across types of beer is close to zero. The results suggest that there are effectively separate markets for beer by type.https://ageconsearch.umn.edu/record/186564craft beerdemand analysisdifferentiated products
collection DOAJ
language English
format Article
sources DOAJ
author Daniel Toro-Gonzalez
Jill J. McCluskey
Ron Mittelhammer
spellingShingle Daniel Toro-Gonzalez
Jill J. McCluskey
Ron Mittelhammer
Beer Snobs Do Exist: Estimation of Beer Demand by Type
Journal of Agricultural and Resource Economics
craft beer
demand analysis
differentiated products
author_facet Daniel Toro-Gonzalez
Jill J. McCluskey
Ron Mittelhammer
author_sort Daniel Toro-Gonzalez
title Beer Snobs Do Exist: Estimation of Beer Demand by Type
title_short Beer Snobs Do Exist: Estimation of Beer Demand by Type
title_full Beer Snobs Do Exist: Estimation of Beer Demand by Type
title_fullStr Beer Snobs Do Exist: Estimation of Beer Demand by Type
title_full_unstemmed Beer Snobs Do Exist: Estimation of Beer Demand by Type
title_sort beer snobs do exist: estimation of beer demand by type
publisher Western Agricultural Economics Association
series Journal of Agricultural and Resource Economics
issn 1068-5502
2327-8285
publishDate 2014-08-01
description Although mass-produced beers still represent the vast majority of U.S. beer sales, there has been a significant growth trend in the craft beer segment. This study analyzes the demand for beer as a differentiated product and estimates own-price, cross-price, and income elasticities for beer by type: craft beer, mass-produced beer, and imported beer. We verify that beer is a normal good with a considerably inelastic demand and also find that the cross-price elasticity across types of beer is close to zero. The results suggest that there are effectively separate markets for beer by type.
topic craft beer
demand analysis
differentiated products
url https://ageconsearch.umn.edu/record/186564
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AT jilljmccluskey beersnobsdoexistestimationofbeerdemandbytype
AT ronmittelhammer beersnobsdoexistestimationofbeerdemandbytype
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