Impact of shopping emotion towards impulse buying in e-commerce platform

Impact of shopping emotion towards impulse buying in e-commerce platform

This empirical research aims to examine the influence of discount programs, website quality, and online reviews directly and indirectly on the impact of shopping emotion towards impulse buying on the e-commerce website. Data were purposively obtained from a total population of 130 respondents and an...

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Bibliographic Details
Main Authors: Fajar Destari, Ketut Indraningrat, Maulita Nanda Nilam Putri
Format: Article
Language:Indonesian
Published: Universitas Trisakti 2020-05-01
Series:Jurnal Manajemen dan Pemasaran Jasa
Subjects:
discount programs
website quality
shopping emotions
online review
and impulse buying.
Online Access:https://trijurnal.lemlit.trisakti.ac.id/jasa/article/view/6123
id doaj-082742f5285142ebbe04bcd86a276383
record_format Article
spelling doaj-082742f5285142ebbe04bcd86a2763832021-02-06T16:15:38ZindUniversitas TrisaktiJurnal Manajemen dan Pemasaran Jasa0216-37802442-97322020-05-01131476410.25105/jmpj.v13i1.61234842Impact of shopping emotion towards impulse buying in e-commerce platformFajar Destari0Ketut Indraningrat1Maulita Nanda Nilam Putri2fajar.feb@unej.ac.idJember UniversityJember UniversityThis empirical research aims to examine the influence of discount programs, website quality, and online reviews directly and indirectly on the impact of shopping emotion towards impulse buying on the e-commerce website. Data were purposively obtained from a total population of 130 respondents and analyzed using a Structural Equation Model (SEM). The results showed a significant positive effect on discount Programs and Website Quality on impulse buying with shopping emotions as a mediating variable. Besides, the result also showed an insignificant impact on online reviews.https://trijurnal.lemlit.trisakti.ac.id/jasa/article/view/6123discount programswebsite qualityshopping emotionsonline reviewand impulse buying.
collection DOAJ
language Indonesian
format Article
sources DOAJ
author Fajar Destari
Ketut Indraningrat
Maulita Nanda Nilam Putri
spellingShingle Fajar Destari
Ketut Indraningrat
Maulita Nanda Nilam Putri
Impact of shopping emotion towards impulse buying in e-commerce platform
Jurnal Manajemen dan Pemasaran Jasa
discount programs
website quality
shopping emotions
online review
and impulse buying.
author_facet Fajar Destari
Ketut Indraningrat
Maulita Nanda Nilam Putri
author_sort Fajar Destari
title Impact of shopping emotion towards impulse buying in e-commerce platform
title_short Impact of shopping emotion towards impulse buying in e-commerce platform
title_full Impact of shopping emotion towards impulse buying in e-commerce platform
title_fullStr Impact of shopping emotion towards impulse buying in e-commerce platform
title_full_unstemmed Impact of shopping emotion towards impulse buying in e-commerce platform
title_sort impact of shopping emotion towards impulse buying in e-commerce platform
publisher Universitas Trisakti
series Jurnal Manajemen dan Pemasaran Jasa
issn 0216-3780
2442-9732
publishDate 2020-05-01
description This empirical research aims to examine the influence of discount programs, website quality, and online reviews directly and indirectly on the impact of shopping emotion towards impulse buying on the e-commerce website. Data were purposively obtained from a total population of 130 respondents and analyzed using a Structural Equation Model (SEM). The results showed a significant positive effect on discount Programs and Website Quality on impulse buying with shopping emotions as a mediating variable. Besides, the result also showed an insignificant impact on online reviews.
topic discount programs
website quality
shopping emotions
online review
and impulse buying.
url https://trijurnal.lemlit.trisakti.ac.id/jasa/article/view/6123
work_keys_str_mv AT fajardestari impactofshoppingemotiontowardsimpulsebuyinginecommerceplatform
AT ketutindraningrat impactofshoppingemotiontowardsimpulsebuyinginecommerceplatform
AT maulitanandanilamputri impactofshoppingemotiontowardsimpulsebuyinginecommerceplatform
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