Creati ng Customer - Based Brand Equity and Measuring Brand Perception of Tourists who Travel for Thermal Tourism: Balcova Survey
Creating customer-based brand equity is one of the most effective tools for achieving competitive advantage in term of thermal tourism businesses that operating under fierce competition in the last years. The aim of the study is to measure customer-based brand equity per...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Isarder
2015-09-01
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| Series: | İşletme Araştırmaları Dergisi |
| Subjects: | |
| Online Access: | http://isarder.org/2015/vol.7_issue.3_article020_full_text.pdf |