Marketing automation

The automation of the marketing process seems to be nowadays, the only solution to face the major changes brought by the fast evolution of technology and the continuous increase in supply and demand. In order to achieve the desired marketing results, businessis have to employ digit...

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Bibliographic Details
Main Author: TODOR Raluca Dania
Format: Article
Language:English
Published: Transilvania University Press 2017-01-01
Series:Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences
Subjects:
Online Access:http://webbut.unitbv.ro/Bulletin/Series%20V/BULETIN%20I/10_Todor.pdf