Store atmospherics evolution and its contributions to the re-signification of fashion visual merchandising

This paper aims to establish the historical and chronological evolution of store atmospherics in textile and fashion retail spaces in order to understand the impact of this strategy on the store concept and on the objectives of visual merchandising along time. The result of this study is the design...

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Bibliographic Details
Main Authors: José Eduardo Vilas Bôas Silva, Edson Crescitelli, Francisco Javier Sebastian Mendizabal Alvarez
Format: Article
Published: Universidade Estadual de Londrina (UEL) 2018-12-01
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