Product Development for Competitive Advantage of Micro, Small, and Medium Enterprises of Ikat Woven Fabric in Kediri
The research aimed to provide the solutions for the method of selecting product development strategies based on competitive advantage criteria including Quality, Cost, Delivery, Service, and Morale (QCDSM). The research was done in Micro, Small, and Medium Enterprises (MSMEs) of Ikat woven fabric in...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Bina Nusantara University
2019-07-01
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| Series: | Binus Business Review |
| Subjects: | |
| Online Access: | https://journal.binus.ac.id/index.php/BBR/article/view/5676 |