Digital Storytelling in the Context of Crisis Com-Munication: Post – Crisis Campaigns
The paper attempts to clarify the concepts of digital narrative and digital storytelling in the context of crisis communication. It is highlighted that the aim in the post-crisis campaigns is to be restored the organizational reputation and the loyalty of the targeted communities. The author attemp...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | Bulgarian |
| Published: |
South-West University "Neofit Rilski", Department of Sociology, Academic seminar "Media and Education"
2020-04-01
|
| Series: | Проблеми на постмодерността |
| Subjects: | |
| Online Access: | http://pmpjournal.org/index.php/pmp/article/view/222 |