Research of competition in the function of positioning the organization in the business market

All marketers tend to position their company and its products and/or services in the market the best they could. In this context, they must develop and implement in practice a complete marketing strategy, which is undoubtedly based on three concepts: segmentation, targeting and positioning. If marke...

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Bibliographic Details
Main Authors: Jovičić Dragoljub, Stankov Biljana, Vranješ Marija
Format: Article
Language:English
Published: Visoka poslovna škola strukovnih studija, Novi Sad 2014-01-01
Series:Škola Biznisa
Subjects:
Online Access:http://scindeks-clanci.ceon.rs/data/pdf/1451-6551/2014/1451-65511402107J.pdf