Aspects to consider when searching for persuasive strategies in tourism discourse
Tourism as a social phenomenon has attracted the attention of marketers throughout all stages of its development. Successful cooperation between tourism entities and customers is based on communication. The persuasive power of advertising language is very much experienced today. The same happens in...
Main Author: | Ganna Zakharova |
---|---|
Format: | Article |
Language: | English |
Published: |
Vasyl Stefanyk Precarpathian National University
2020-11-01
|
Series: | Journal of Vasyl Stefanyk Precarpathian National University |
Subjects: | |
Online Access: | https://journals.pnu.edu.ua/index.php/jpnu/article/view/4474 |
Similar Items
-
Narrative in Persuasive Communication (by Example of Advertising Discourse)
by: V. A. Andreyeva
Published: (2018-12-01) -
THE PRESENCE OF THE DEICITIC ADVERBS ON THE SITES THAT PROMOTE THE TOURISM. NECESSITY OR PERSUASION?
by: Silvia PINTEA
Published: (2012-12-01) -
THE PRESENCE OF THE DEICITIC ADVERBS ON THE SITES THAT PROMOTE THE TOURISM. NECESSITY OR PERSUASION?
by: Silvia PINTEA
Published: (2012-12-01) -
Persuasive techniques in advertising
by: Irina D. Romanova, et al.
Published: (2019-06-01) -
INFLUENCER MARKETING – PERSUASION OF THE FOLLOWERS
by: Ketrin SZIKSZAI-NÉMETH
Published: (2020-12-01)