Corporate Rebranding and Customers’ Retention. A Study of Selected Telecommunication Firm in Nigeria
Organizations rebrand as the need arises. The effect of this strategic action has divergent results in the literature, depending on the measure of performance. This study examines the effect of rebranding and how it drives customers’ retention in the telecommunication sector in Nigeria. The study...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura ASE Bucuresti
2020-07-01
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| Series: | Cactus |
| Subjects: | |
| Online Access: | http://www.cactus-journal-of-tourism.ase.ro/Pdf/vol_2_1/Worimegbe.pdf |