The Impact of Service Quality on Customer Satisfaction: A Study on Selected Retail Stores in India

Shopping in India has undergone a revolution with the introduction of modern formats, multiple channels and huge shifts in consumer buying behavior. Modern retailing has entered into India as is observed in the form of sprawling shopping centers, multi-storied malls and the huge complexes that offer...

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Bibliographic Details
Main Authors: Mohammed Wamique Hisam, Shouvik Sanyal, Moinuddin Ahmad
Format: Article
Published: EconJournals 2016-09-01
Series:International Review of Management and Marketing
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