Measuring instruments of corporate reputation

The subject of this paper is focused on the instruments for the measurement of corporate reputation. Recent research of the elements which influence the success of a company shows a growing interest in intangible values. Corporate reputation itself has been identified as one of the key intangible as...

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Bibliographic Details
Main Author: Damir Grgić
Format: Article
Language:English
Published: Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations) 2008-12-01
Series:Tržište
Subjects:
Online Access:http://hrcak.srce.hr/file/80977