Managing Information Quality in B2C Companies: An Empirical Investigation on Halal e-Commerce Websites
Ambiguous information, incomplete explanation and unclear description of products portrayed in a website normally caused carts abandonment. As evidenced in many prior studies, consumers’ purchase intentions were highly influenced by their confidence in the informationprovided by the website. This st...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
International Association of Online Engineering (IAOE)
2020-10-01
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Series: | International Journal of Interactive Mobile Technologies |
Subjects: | |
Online Access: | https://online-journals.org/index.php/i-jim/article/view/16651 |