SOME ASPECTS OF THE ROLE OF VISUAL IDENTITY IN THE SUCCESSFUL IMPLEMENTATION OF THE PROMOTIONAL STRATEGY
This paper wishes to emphasize the necessity and importance of the communicational capital of a business, in the midst of fierce competition and bombarding of all clients with a great deal of data through classical methods of advertising. The overcrowding of media channels with information about dif...
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| Format: | Article |
| Language: | deu |
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University of Oradea
2010-12-01
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| Series: | Annals of the University of Oradea: Economic Science |
| Subjects: | |
| Online Access: | http://anale.steconomiceuoradea.ro/volume/2010/n2/186.pdf |