MEDIA COMMUNICATION AND CULTURAL HYBRIDIZATION OF DIGITAL SOCIETY
The paper is analyzing basic operative terms of visual communication in contemporary digital media environment, which determinates analytical units of media communication and the new culture of communicating and message dissemination. Theory discussion is conducted by diachronic and synchrony analys...
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doaj-0dfb5784fd994b71bcbd952d62fa87292021-03-22T10:01:47ZdeuCroatian Communication AssociationMedia, Culture and Public Relations1333-63711848-83742020-01-01112151160https://doi.org/10.32914/mcpr.11.2.3MEDIA COMMUNICATION AND CULTURAL HYBRIDIZATION OF DIGITAL SOCIETYMario Plenković0Daria Mustić1Faculty of Graphic Arts, University of Zagreb, Zagreb, Croatia & Alma Mater Europaea – ECM & University of Maribor, Faculty of Electrical Engineering and Computer Science, Institute of Media Communications, Maribor, SloveniaFaculty of Graphic Arts, University of Zagreb, Zagreb, CroatiaThe paper is analyzing basic operative terms of visual communication in contemporary digital media environment, which determinates analytical units of media communication and the new culture of communicating and message dissemination. Theory discussion is conducted by diachronic and synchrony analysis of elements of visual communication in digital environment and theory of public action. The main goal is to establish new communicative paradigm of media communication which includes the evaluation of digital skills, media literacy and the characteristics of the new hybrid digital society. Authors observe modern media communication and visual digitalization, not only in technical sense of transmission and adjustment of analog signal into digital signal, but also, simultaneous development of digital culture and adaptation of media content, media production and distribution of content to the new web environment (Web 2.0, Web 3.0, Web 4.0 and theoretical possibilities of so called Web 5.0) deriving the new contexts of social power. https://hrcak.srce.hr/index.php?show=clanak&id_clanak_jezik=355703&lang=encommunication sciencedigital societymediaculturevisual communication |
collection |
DOAJ |
language |
deu |
format |
Article |
sources |
DOAJ |
author |
Mario Plenković Daria Mustić |
spellingShingle |
Mario Plenković Daria Mustić MEDIA COMMUNICATION AND CULTURAL HYBRIDIZATION OF DIGITAL SOCIETY Media, Culture and Public Relations communication science digital society media culture visual communication |
author_facet |
Mario Plenković Daria Mustić |
author_sort |
Mario Plenković |
title |
MEDIA COMMUNICATION AND CULTURAL HYBRIDIZATION OF DIGITAL SOCIETY |
title_short |
MEDIA COMMUNICATION AND CULTURAL HYBRIDIZATION OF DIGITAL SOCIETY |
title_full |
MEDIA COMMUNICATION AND CULTURAL HYBRIDIZATION OF DIGITAL SOCIETY |
title_fullStr |
MEDIA COMMUNICATION AND CULTURAL HYBRIDIZATION OF DIGITAL SOCIETY |
title_full_unstemmed |
MEDIA COMMUNICATION AND CULTURAL HYBRIDIZATION OF DIGITAL SOCIETY |
title_sort |
media communication and cultural hybridization of digital society |
publisher |
Croatian Communication Association |
series |
Media, Culture and Public Relations |
issn |
1333-6371 1848-8374 |
publishDate |
2020-01-01 |
description |
The paper is analyzing basic operative terms of visual communication in contemporary digital media environment, which determinates analytical units of media communication and the new culture of communicating and message dissemination. Theory discussion is conducted by diachronic and synchrony analysis of elements of visual communication in digital environment and theory of public action. The main goal
is to establish new communicative paradigm of media communication which includes the evaluation of digital skills, media literacy and the characteristics of the
new hybrid digital society. Authors observe modern media communication and visual digitalization, not only in technical sense of transmission and adjustment of analog signal into digital signal, but also, simultaneous development of digital culture
and adaptation of media content, media production and distribution of content to the
new web environment (Web 2.0, Web 3.0, Web 4.0 and theoretical possibilities of so
called Web 5.0) deriving the new contexts of social power.
|
topic |
communication science digital society media culture visual communication |
url |
https://hrcak.srce.hr/index.php?show=clanak&id_clanak_jezik=355703&lang=en |
work_keys_str_mv |
AT marioplenkovic mediacommunicationandculturalhybridizationofdigitalsociety AT dariamustic mediacommunicationandculturalhybridizationofdigitalsociety |
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1724208880802594816 |