Developing a Sales Model Based on Open Innovation in the Building Industry (Case Study: Iranian Atlas Construction Group)

<strong>Objective</strong> Due to the recession in all industries, and in particular in the country's construction industry, almost all construction industry activists including a group of construction companies cannot sell construction units in the usual way and are looking for new...

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Bibliographic Details
Main Authors: Hashem Aghazadeh, Tahmoures Hasangholipour Yasouri, Mina Mehrnosh, MohammadMehdi Latifi, Sam Soleimani
Format: Article
Language:fas
Published: University of Tehran 2019-06-01
Series:‫مدیریت بازرگانی
Subjects:
Online Access:https://jibm.ut.ac.ir/article_71207_8df08317e89680b97d00816eb13b00a7.pdf