Measuring customer satisfaction using SERQUAL survey
The focus of this research is on assessing the quality of services of Tehran’s Saman bank and the available gap between customer’s expectation and perception. Also the relationship between customer’s satisfaction and each dimension of service quality (ie: reliability, tangibility, responsiveness, as...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
Growing Science
2012-04-01
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Series: | Management Science Letters |
Subjects: | |
Online Access: | http://www.growingscience.com/msl/Vol2/msl_2011_98.pdf |