Design and packaging: Impact to consumer decision
In marketing theory and practice, product packaging is getting more important. Changes in the market give to packaging a multifunctional phenomenon which is more that core product protection. It represent company marketing strategy and it is competitive tool, which needs to be integrated into a mark...
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| Format: | Article |
| Language: | English |
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Srpsko udruženje za marketing
2002-01-01
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| Series: | Marketing (Beograd. 1991) |
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| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2002/0354-34710203147P.pdf |