Emotion: The Commander of the Remote Control? A psychophysiological approach to predict decline in TV ratings
Emotional arousal has long been thought vital for maintaining viewers in long-form serial fictions, but the dynamic nature of audience emotional arousal has made it difficult to examine and relate to viewer ratings and channel hopping. This study provides a method for comparing moments of affect wit...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Bologna
2021-07-01
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| Series: | Series. International journal of tv serial narratives |
| Subjects: | |
| Online Access: | https://series.unibo.it/article/view/11205 |