Human capital investment: Higher educational and on-the-job training of the marketing practitioner
Human capital theory postulates that investment in people represents an investment in their productive capacity, whether it be in the form of formal educational training or on-the-job training. Today few, if any, occupations require no investment in human capital. An example is marketing practitione...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
1996-03-01
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| Series: | South African Journal of Business Management |
| Online Access: | https://sajbm.org/index.php/sajbm/article/view/802 |