Marketing Factors of an Enterprise in Iran Business Environment: Composing Factors

The study has been done regarding the systematic approach (including: input, process, output and feedback). Initially a list of factors has been recognized through surveying the secondary resources and existing models. Then the factors are summarized and completed. Finally 30 factors are identified...

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Main Authors: Seyed Reza Seyedjavadein, hashem aghazade, Mehrdad Estiri, Bahareh Osanlou
Format: Article
Language:fas
Published: University of Tehran 2010-03-01
Series:‫مدیریت بازرگانی
Subjects:
Online Access:https://jibm.ut.ac.ir/article_21216_416d71f1426e9e623f7776a28f9a3b32.pdf
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spelling doaj-1269ab798a4445be8b28dd11ae084ed12020-11-25T01:09:10ZfasUniversity of Tehran‫مدیریت بازرگانی2008-59072423-50912010-03-012421216Marketing Factors of an Enterprise in Iran Business Environment: Composing FactorsSeyed Reza Seyedjavadein0hashem aghazade1Mehrdad Estiri2Bahareh Osanlou3دانشگاه تهراندانشگاه تهراندانشگاه تهراندانشگاه تربیت مدرسThe study has been done regarding the systematic approach (including: input, process, output and feedback). Initially a list of factors has been recognized through surveying the secondary resources and existing models. Then the factors are summarized and completed. Finally 30 factors are identified as composing factors of enterprises' marketing. These factors have been matched with the systemic approach and accordingly inputs, processes and outputs of enterprises' marketing have been clarified. The questionnaire has been designed based on the classified factors. The research community is the practitioners and experts in marketing. Experts' responses as research findings show that all composing factors of enterprises' marketing in Iran business environment are so important but so weak. Meanwhile the enterprises are in an inappropriate situation on marketing.https://jibm.ut.ac.ir/article_21216_416d71f1426e9e623f7776a28f9a3b32.pdfComposing Factors of Enterprise's MarketingMarketingMarketing System
collection DOAJ
language fas
format Article
sources DOAJ
author Seyed Reza Seyedjavadein
hashem aghazade
Mehrdad Estiri
Bahareh Osanlou
spellingShingle Seyed Reza Seyedjavadein
hashem aghazade
Mehrdad Estiri
Bahareh Osanlou
Marketing Factors of an Enterprise in Iran Business Environment: Composing Factors
‫مدیریت بازرگانی
Composing Factors of Enterprise's Marketing
Marketing
Marketing System
author_facet Seyed Reza Seyedjavadein
hashem aghazade
Mehrdad Estiri
Bahareh Osanlou
author_sort Seyed Reza Seyedjavadein
title Marketing Factors of an Enterprise in Iran Business Environment: Composing Factors
title_short Marketing Factors of an Enterprise in Iran Business Environment: Composing Factors
title_full Marketing Factors of an Enterprise in Iran Business Environment: Composing Factors
title_fullStr Marketing Factors of an Enterprise in Iran Business Environment: Composing Factors
title_full_unstemmed Marketing Factors of an Enterprise in Iran Business Environment: Composing Factors
title_sort marketing factors of an enterprise in iran business environment: composing factors
publisher University of Tehran
series ‫مدیریت بازرگانی
issn 2008-5907
2423-5091
publishDate 2010-03-01
description The study has been done regarding the systematic approach (including: input, process, output and feedback). Initially a list of factors has been recognized through surveying the secondary resources and existing models. Then the factors are summarized and completed. Finally 30 factors are identified as composing factors of enterprises' marketing. These factors have been matched with the systemic approach and accordingly inputs, processes and outputs of enterprises' marketing have been clarified. The questionnaire has been designed based on the classified factors. The research community is the practitioners and experts in marketing. Experts' responses as research findings show that all composing factors of enterprises' marketing in Iran business environment are so important but so weak. Meanwhile the enterprises are in an inappropriate situation on marketing.
topic Composing Factors of Enterprise's Marketing
Marketing
Marketing System
url https://jibm.ut.ac.ir/article_21216_416d71f1426e9e623f7776a28f9a3b32.pdf
work_keys_str_mv AT seyedrezaseyedjavadein marketingfactorsofanenterpriseiniranbusinessenvironmentcomposingfactors
AT hashemaghazade marketingfactorsofanenterpriseiniranbusinessenvironmentcomposingfactors
AT mehrdadestiri marketingfactorsofanenterpriseiniranbusinessenvironmentcomposingfactors
AT baharehosanlou marketingfactorsofanenterpriseiniranbusinessenvironmentcomposingfactors
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